Surveys are an underutilized tool for growing your business. If you haven’t used one before, you should put it on your list of things to do this year.
Here are 5 Ways Surveys Can Help Grow Your Business:
1. Customer feedback.
Statistics show that only a small percentage – some say as low as 1% — of dissatisfied customers will bring their complaint directly to the business. By using a follow-up survey after the sale, you make it easier for those with complaints to share them with you. The earlier you know about problems, the easier they are to fix, and the less impact they have on your business long term.
Ever struggled trying to figure out what product to produce next? Or wondered if a product you are considering will sell? You don’t have to wonder if you survey your current customers and ask them what they think about your ideas. You may discover you are on the right track, or that you need to make some adjustments. Either way, you’ve learned a valuable lesson BEFORE going into production.
3. Customer service.
Many of your business decisions – operating hours, support availability, sales and promotions – directly impact your customers and their experience of your business. Instead of guessing what they want, ask them. You might find that fulfilling their wants is easier and less expensive than you imagined – and the rewards are raving fans who love to promote your business.
4. Market research.
Understanding the market for your business is one of the key ways to guarantee your success. Market research sounds like a complicated process, but it is nothing more than implementing surveys to gather general information about how customers feel about the issues affecting your industry, and then applying these results to your business.
5. List building.
In order to obtain accurate market survey results, you will need to survey people who are not yet your customers as well as your current (and former) customers. Make the most of the effort spent finding people who don’t yet know you by growing your list at the same time. Simply adding a question to the end of your survey asking for name and email address is a surprisingly effective way to build a list of interested prospective customers.
Using surveys effectively in your business can help you to make informed and accurate decisions quickly and easily. The return on that investment will enable you to grow your business faster and with fewer costly mistakes.