Blogging for your business: all the cool people are doing it. But should you?
If you want more web traffic you should blog for your business.
Companies that blog have, on average, 55% more website visitors than companies that don’t, according to Hubspot.
Here are some of the other benefits of blogs. Blogs help to:
- Build rapport, credibility, and influence with your target market.
- Deepen your relationship with your audience and your list by providing regular communication that is about your audience’s needs.
- Create back-links to your site by providing quality content that others want to link to.
- Provide social proof that you know what you are talking about and can deliver the results you promise.
- Increase the exposure to your ideas, your products and services, and your business.
- Enhance your search engine rankings.
- Add leverage to the effort spent on your website by continuing to work for you, and provide value to your audience, long after you’ve published each post.
Blogs enhance your social media presence.
One of the most important reasons to blog is the link between a successful social media strategy and your blog.
On social media, it doesn’t work well to promote your business directly. You have to provide quality, value-based content first. This sharing of quality content creates a relationship with your audience and establishes you as an expert in your field. It is from this place of sharing that business opportunities arise.
Blogs enhance your social media presence by giving you a platform to share the rest of the story. Most of your social media platforms only allow you a small number of characters in your post, but by linking to your blog, you can fill in all of the important details for your audience members (and link to other parts of your site as well).
Getting started with your blog is simple.
To get started, start with these suggestions:
- Work to create educational, empowering, entertaining, or enlightening content that will be of interest to your audience. Imagine what it was like when you got started in your industry and write from that perspective.
- Make sure you never run out of things to write about by keeping a running list of ideas, insights, lessons, new skills you’ve learned, or other pieces of information that you want to share.
- Whatever you write, always think about the benefit to your audience. Sharing stories and information from your own life adds personality to your blog, but make sure you create a direct link between your personal story and the content on your blog.
- Once you begin a blog, make sure you update it regularly. Ideally, you should publish once or twice a week, but if you don’t feel up to that, pick a publishing schedule that you can maintain and stick to that. Consistency is more important than frequency; once you get the hang of writing and publishing, you can always increase your frequency.
If you are struggling with your blog or your blogging efforts, check out the Blogging for Business Course. It will help you master the basics of blogging and set you up for success growing your business by blogging.
I’d like to support you to grow your blog, and your business, online, so please share your comments and struggles below: