Commenting on other people’s blogs is one of the best ways to create backlinks to your site. Search Engines love backlinks because they show that your site contains valuable content worth linking to.
You can also use comments on other blogs to showcase your expertise thereby increasing your value to your niche.
There’s a right way and a wrong way to comment on blogs.
If you comment the wrong way, your comment won’t be approved and you will have wasted the time it took you to write a thoughtful comment. Do it the right way, and your comment gets approved and you get the link you want.
Follow these tips to improve the chance your comment will be approved:
- Put your home page URL in the website field. This will create a link between the name you enter and your website.
- Use your real name in the name field. You can add a descriptor afterwards, but avoid using keywords. Here’s what I use as an example: Lesa at Conversation 2 Sales.
- Make your comment longer than 2 short sentences.
- Don’t include links in the body of the comment (links make it look like spam). If you want to mention a good resource, do it without the link. For example: Canvas Dreams is the hosting company that I use.
- Avoid using spam words. The WordPress Codex maintains a list of common spam words that will get your comment sent to the spam filter.
- Create a thoughtful comment that is worth approving.
After you’ve mastered the basics, here are a few more things you can do to make your comment stand out. I’d suggest doing one or two, not all of these!
- Use html to add formatting. Most blogs allow some basic formatting like bold and italics.
- Post your comment as a reply to the first comment.
- Use the blogger’s name in your comment. All people, and especially bloggers, love to be called by their name.
- Use your Twitter ID (www.twitter.com/id) instead of your URL in the website field.
- sign up at Gravtar.com so your picture automatically shows up every time you post a comment.
To stay informed about the conversation, choose to be notified of replies when you post your comment. You’ll receive an email (to the email address you indicate) when someone replies to your comment or posts a new comment. This will allow you to return to the same blog and post a new comment — thereby continuing your participation — without you having to manually monitor the blog for new replies.
And, once your comment has been approved, ping your comment.
Your backlink won’t count until the Search Engines have visited the site and crawled the comments; you can speed up this process by pinging the Search Engines yourself. There are several ping sites that will ping the Search Engines for you; I recommend www.pingomatic.com. Use of their service is free.