In January, I set a goal for my business to bring my Alexa ranking to below 1.000,000 and I’m happy to report that I’ve met that goal!
In fact, I met it as of March 1. And today it is 964,040.
Why so quickly?
First, let’s review what Alexa ranking is and what it is composed of.
Alexa ranks all of the global traffic across the web. The site with the most traffic is ranked number 1, the site with the second most traffic is number 2, and so on. Currently, Google is number 1 and Facebook is number 2. When your site first launches, and you get your first trickle of traffic, you’ll likely be ranked around 25 million, to give you an idea of what you’re dealing with here.
Alexa uses two criteria to determine your rank:
1. 3-month global traffic.
2. Number of unique domains linking to your site.
In order to improve my ranking, I had to focus on only these two items: improving the traffic to my site and increasing the number of domains linking to it.
What Exactly I Did to Meet These Goals
Although I had several short-term goals — Twitter followers, linking domains, and comments on my blog — it turns out that only one of them really impacted my Alexa ranking: linking domains.
In January, I had only 51 domains linking to my site. As of today, there are 98 (my goal was 100). This number doesn’t actually reflect the total number of domains linking to me, but only those that are recognized by Alexa and therefore affect my ranking.
I increased these linking domains two ways:
- Commenting on other blogs
- Writing articles for other blogs
In the process, I discovered that leaving intelligent and interesting comments on other blogs has an extra benefit outside of the link created: it can also drive targeted traffic to your site.
Writing articles for other blogs and websites is a great long-term strategy for increasing your links, exposure, and traffic. But for a great short-term strategy with a good bang-for-your-buck, you can’t beat commenting as a way to increase your traffic.
Now That I’ve Met My Goal, What’s Next?
With my goal met, it’s time to set a new one. That is one of the really cool things about goal setting this way — choosing smaller, easier to reach goals, rather than bigger, harder ones — is that you get to set a new goal while celebrating the successful completion of the last one. There really is nothing more inspirational than success.