Did you know that what you L-O-V-E isn’t necessarily what your customers want?
As a business owner, you have to make thousands of decisions every day about the running of your business. What products to sell, what hours to keep, whether or not to have staff… really, the decisions are endless.
If you are a solopreneur, you don’t have anyone to share those decisions with. Every one of them falls to you. Often, without other input, we choose the option that WE like best. I see this often in web design, but it in affect other areas of your business as well.
The trouble with this approach is that we are not our customers. Sure, you might be a member of your target market, but that doesn’t actually mean that you know what will appeal to your customer. Only your customers can actually answer that question.
When you are faced with making a decision for your business, use this checklist to ensure that your final decision is right for you and your customer: Continue reading →
Launching a new website is a lot of work. Finding the right look, writing the content. Eventually, all of that work gets done and the site it out there for the world to see. Then, it’s time to wait for visitors to discover your site…. When I first launched my LesaTownsend.com website in 2009, like most websites, it didn’t get much traffic. And even after the site was up and completely indexed by the Search Engines, it was only getting a small trickle of traffic. It wasn’t until I started using the free Google Analytics tools to track the site’s performance … Continue reading →
Publishing an email newsletter is a commitment. It is a commitment you make to your business, to your readers, and to yourself. And there may come a time when you want to take a vacation from that commitment. Maybe you want to take an extended month-long vacation and travel through Europe. Maybe you just want to focus on getting some important project done for your business. Whatever the reason, there is a right way and a wrong way to take a vacation from your newsletter. The Wrong Way to Take a Vacation The wrong way to take a vacation from … Continue reading →