Google+ is now the second largest social networking site after Facebook with 540 million monthly active users and is adding more every day.
As Google takes more steps to integrate it’s search function with the social elements of Google+, it will become much more important that you — and your business — participate on this relatively new social platform.
Although I have a Google+ profile, I’m not an experienced user by any means. Therefore, I’ve brought in a few more experienced experts to share some insights with you to help you make a little more sense of Google+ and what it can do for your business.
Google is using Google+ data to create personalized search results.
With the introduction of Search plus your World, it became possible to have a Google+ post or profile relevant to a searcher’s query appear in a user’s personalized search results. These new results added a new element to SERP visibility that was no longer dependent on the algorithms Google traditionally relied upon to display search results. By increasing the number of Google+ users who have you in circles, the possibility of your Google+ profile or posts appearing in these users’ personalized SERPs is becoming a reality.
Google+ as part of your SEO
Search engines have become smarter, post Panda & Penguin updates. By gaining authority for your Google Plus Profile, you have fair chances of securing higher rankings in search results.
Google Authorship adds your picture to some search results
[Rich snipets are] more prominent and more credible. It’s all possible through the magic of Google authorship markup and the rel=author tag.
If the value of this isn’t obvious, consider this: according to one study on the impact of rich snippets on traffic, the number of clicks increased by 150% once the rich snippet was added. This is one of those opportunities to give yourself an almost unfair advantage in Google.
As time goes on, Google is only going to do more to integrate Google+ into it’s other products, including search. For this reason, I don’t believe it will be going away. Even if you don’t have the time right now to add Google+ to your social media profiles, you can’t afford to ignore it completely.