As a small business owner, you can get so caught up in the day-to-day activity of running your business, that you simply don’t have time to work on Client Attraction. But the job of getting new clients can’t stop just because you are busy. As soon as your business stops attracting clients, your business is dead. Make time for client attraction activities every week.
There are a lot of different kinds of activities that help attract new clients to your business. Some of them are all about bringing in new prospects, while others are about turning those prospects — people who already know who you are but haven’t done business with you yet — into paying clients. And still others are focused on getting your previous clients to do business with you again. It’s not important that your business does ALL of these activities, but rather, that you do the ones that work for your business.
To give you some suggestions, here’s a list of the top 10 Client Attraction Activities that I use in my business:
A blog gets you two birds for the price of one: 1. Search engines love them, so your blog can help drive Internet traffic to your site, and 2. your blog can introduce people to what your business can do for them. If you need support getting your blog established, check out the Blogging for Business Course.
Newsletters are like taking your blog posts and sending them out directly to someone’s email inbox. A newsletter can help educate your readers about what you do, and it can give you a platform to share your latest offering. One of the best functions of a regular newsletter is it keeps your name in front of your audience. They don’t have to find you when they need you — you’ll be right in their inbox.
3. Email promotions
Email promotions are email messages sent without the fancy wrappings of a newsletter. Most email promotions contain special offers with a limited availability. Keep your promotions focused on what your audience needs and they can really help your bottom line.
Surveys are a great way to find out more about your target market and reach out to potential prospects at the same time. Simply ask for name and email in every market research survey that you do. The contact that you obtain will be warm and ready for what you offer. Download my free ebook and learn How to Create Surveys that People LOVE to Complete.
5. Direct Mail
In the new digital world, you might think that direct mail is dead, but it is still a good investment, especially when you can tightly target your recipients. In fact, direct mail consumers open and read 75% of the direct mail they receive, and about 60% will actually make a purchase as a result of receiving such mail.
6. Speaking Engagements
Getting in front of your potential customers and letting them get a feel for who you are is still one of the easiest ways to get new business. Get over your fear of speaking in front of others and get out there!
7. Interviews/PR Opportunities
Interviews and other PR opportunities are quality advertising that you don’t pay for. When you, and your business, are featured in news-worthy stories, you gain a level of credibility you can’t buy.
Think of posters and flyers as grown up versions of your business card. Use them to convey more detailed information about what you offer. Hand out flyers with new purchases, at networking events, or speaking engagements. Printed posters and flyers are more affordable to produce than you think.
9. Print and Online Advertising.
Well-placed advertising should continue to have a place in your marketing tool-kit. Look for local or niche-specific publications to get the most return on your investment.
10. Networking Events
Get out there and meet some people! One-on-one conversation is one of the best ways to connect with prospects and stay in touch with their needs in your market. Follow these tips to get the most out of every networking event you attend.
If you are not yet doing any of these activities, pick one at a time for a trial run. Commit to trying each one for at least 3 months before abandoning it or adding anything new. This allows you to see the impact that each activity has so that you can have a good feel for whether or not it is a good fit for your business.
If you aren’t doing some of these activities, which ones will you add this year?
Do you do engage in a client attraction activity that I didn’t mention? I’d love to hear about it in the comments.