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Be Wary of Who You Choose to Copy — 2 Comments

  1. Lesa,
    One would expect that the free site should have more traffic than the paid site, but here it is the opposite. A ranking of 200,000 for free and 15,000 for paid seems counterintuitive. Maybe it’s just me, but in my experience, free trumps paid.

    • For free sites, search traffic is likely the highest driver of visits. But a paid site, especially one with a membership in the tens of thousands, has its own built in source of traffic — it’s subscribers. Keeping an on-going relationship with them — likely via email — is the key to maintaining this level of traffic.

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