One of the best ways to bring in more money to your service business — without working yourself 24/7 — is to create and sell an information product.
Information products are simply the educational pieces of what you provide your clients, packaged up in written, audio, or video form.
Just about every business has information that could be packaged in this way: nutritionists, chiropractors, massage therapists, dentists, hair dressers, financial advisers, coaches, fitness trainers, etc.
There are many “gurus” out there selling expensive programs that will teach you how to create information products (and these programs are in-themselves information products).
And I’ve purchased many of them.
But what these programs don’t tell you is how to determine what program or product your market will actually sell… before you’ve created it.
They just tell you to create it — “it doesn’t take that long” — and see if anyone buys it.
But creating and marketing products takes time, effort, and money away from the other things in your business.
You don’t have time to waste creating something that doesn’t sell.
Luckily, you don’t have to.
If you follow the 4 Essential Steps to Guaranteeing Your Product or Program Will Sell… Before You’ve Created It you’ll never have to worry that you are wasting your precious time.