Online survey tools make creating and administering surveys easy. There are many tools to choose from and the right one for you may not be the right one for another company.
While I could simply give you a complete list of survey tools and let you pick one, the task would quickly seem overwhelming. Instead, I have chosen a handful to review for you (curious about the ones that didn’t make the cut? Here’s a complete list). Hopefully, you’ll be able to choose one based on these reviews.
Every one of these survey tools has a free account option. In fact, that was one of the criteria for making this short list. So, check out one or two of these companies, set up a survey and see how you like it. Since the account is free to set up (and requires no credit card), you can try out as many as you like.
In order to make this list, each survey tool had to:
- Offer a free account option, not just a free trial.
- Allow unlimited surveys.
- Allow unlimited access to the results.
- Be easy to use and offer little cause for frustration.
For each tool, I created an account and set up the same survey. Each review then includes a link to the survey created with that tool. Check these out to see for yourself how the different tools display the same survey questions.
Listed in alphabetical order:
It is always free to use the Instant.ly tools. You will never incur a charge unless you use their paid services to find respondents to your survey.
Biggest Pluses: Great interface with lots of features (including uploading your logo) are always free.
Biggest Minuses: No email notification of responses.
Price to upgrade: None.
Link to the survey: http://www.instant.ly/s/d1s8S
Mobosurvey.com is one of the newer kids on the block, just recently coming out of beta testing. There are still a few glitches to work out, but I like what I see.
Biggest Pluses: Email notification for submissions and redirect to any url.
Biggest Minuses: There is no automatic save, so remember to click the Save button after you create each of your questions or you might have to re-do your work.
Price for upgrades: Pro $15/month, Premium $35/month
Upgraded accounts get you more responses per month; all tools are included in all accounts.
Link to the survey: http://mobosurvey.com/SBDK3
Net Q is based in the United Kingdom. As such, some of their word usage is different than American English. Prices listed are the approximate equivalent in US Dollars, and are listed here for ease of comparison. For more accurate pricing, visit their website.
Biggest Pluses: Drag and drop makes adding questions super easy. System forces you to test your survey before deploying it.
Biggest Minuses: Cannot add “Other” option with input field.
Price for upgrades: Grow Flex £25/month, Grow Business £299/year, Grow Unlimited £799/year.
Link to the survey: http://bit.ly/survey-netq
Surveymonkey.com used to be the only survey tool that I recommended, but over the last several years other players have entered the online survey market and are as good, or even better, than Surveymonkey.
Biggest Pluses: Question Bank can help you write questions if you get stuck. You can change the type of question after it is created.
Biggest Minuses: Redirection to your own url (instead of back to Surveymonkey.com) is only available for paid accounts. No email notification of completed surveys.
Prices for upgrades: Select $26/month or $228/year, Gold $300/year, Platinum $780/year.
Many of the nicest tools are only available to paying customers: skip logic, redirect, branding, export of results.
Link to the survey: http://www.surveymonkey.com/s/ZWYHMJR
Although all of these survey tools do the job, I urge you to check out Instant.ly. Their interface is easy to use and there are lots of features available that you have to pay for with the other companies.
Don’t spend too much time choosing a company, just pick one and take it for a test drive; you can always switch to another tool for your next survey. What is important is to start doing surveys for your business. The data you will receive as a result is priceless.