Most of the business owners that I work with seem to believe that search engine traffic is a magical thing that just happens. But this is simply not true: You have to earn search traffic.
Yes, traffic to your website comes from search engines, but it also comes from Referrals (links on website, social media, email) and Direct (typing the url direct into the address bar) as well.
Search traffic takes a while to build; it’s not something you can REALLY get overnight, although there are people who will try to sell you tricks that will do just that. But what most people don’t realize is that the other modes of traffic (the ones that you CAN influence) actually help you to earn search traffic.
Search engines want to display valuable results on the results page. But they can’t read nor do they employ people to visit every website on the planet to determine if the site includes valuable content. Instead, they employ algorithms to help them determine a site’s value.
These algorithms include such things as:
- Distribution of keywords in the content (SEO)
- Number of sites that link into the site
- Total Traffic
Since not all traffic is sourced through search engines, the search engines look to see if this particular website is already getting traffic elsewhere… if it is, that is a very good indicator that the site has value. So, although this seems like circular logic, the more traffic YOU send to your site, the more search traffic you are likely to get as well.
To increase traffic to your site:
- Post links to your content in social media (Facebook and Twitter are the biggest, but they aren’t the only sites out there – find one or two that speak to your market and post there as well)
- Include the url to your site in emails, in direct mail, on your business card, in everything you publish for your business.
- Add new content to your site regularly (in other words, write a blog!). Make sure what you post has good SEO.
- Comment on other people’s blogs that have a similar audience as yours. This creates backlinks which help your SEO and your interesting comment may generate traffic itself.
If you are struggling with your blog or your blogging efforts, check out the Blogging for Business Course. It will help you master the basics of blogging and set you up for success growing your business by blogging.
I’d like to support you to grow your blog, and your business, online, so please share your comments and struggles below: