No one is in business completely alone — even when you are the only employee. There are many people and organizations that make the work of your business possible, including people like your accountant, your assistant (virtual or otherwise), your suppliers, and your clients. You wouldn’t have a business without the support of these and many other people. The strength and health of these important relationships will make or break your business in this challenging economy.
What can you do to strengthen these relationships at this time of year?
You could send each of them a gift card to their favorite store or a bouquet of flowers or a box of chocolates or some other thoughtful gift. But without a lot of money at your disposal, what can you do instead?
In this season of giving, consider that the most effective and appreciated gift that you can give is not one that you can buy in a store. It is one that comes from your heart. Give each of these people a gift that only you can give: the gift of an honest acknowledgment of what they have meant to you and your business this year.
A heart-felt written note can influence the recipient in the following ways:
- Written notes are becoming more unusual, especially in the business world, so sending a card will help you stand out from other businesses.
- Acknowledging someone for a job well done, or simply for their contribution to your life, can lift them up.
- The time and effort required to write a note creates social equity, leaving the recipient more likely to want to help you again in the future.
Thank you notes that contain clear, specific information,and are sincere, will be more appreciated by the recipient. Make it clear that this is a thank you note with your opening sentence, and highlight something that made you feel special about the experience you shared.
If you find you need help composing thank you messages, check out WriteExpress.com.They have pre-written letters for just about any occasion, plus lots of helpful hints.
Be sure to include these people in your thanks: suppliers, coach and mastermind group members, JV partners, leaders of associations you belong to, your support people/employees, your online tribe or Facebook friends, your newsletter subscribers, and your clients (current and past).
Send a written note whenever possible, but email and electronic thanks are still appreciated, especially within relationships where your relationship is all electronic, such as your newsletter readers and Facebook friends.
Begin a habit of acknowledging those who help you to create the business that supports you, and those people will reciprocate by wanting to help you even more (thereby increasing your bottom line!).