Part of running a business successfully requires setting goals, not just for yourself, but also for your people, and for the organization itself.
One of the most challenging things about goal setting is keeping everyone motivated and moving toward them. This is difficult, in large part, because the goals we choose don’t feel doable, or reachable. They often feel rather pie-in-the-sky. And the more difficult a goal feels, the less motivation we feel to work toward it.
Therefore, the trick to getting more done in your organization is to choose goals that are reachable. Reachable goals stretch you, but not too much: you have to work toward them, but the finish line is within sight, not perpetually out of reach.
In particular, reachable goals are:
- Easy to measure.
- Attainable in a year or less.
To illustrate, let’s look at an example.
One of my clients is a dog groomer who is opening a new business. A good reachable goal for her would be 50 grooms a month.
Since she already has a dog boarding business, she has an established clientele that she can tap into to grow the new grooming business. This makes the 50 grooms a month more reachable than it would be for a completely new business.
After setting this goal, this company then needs to set 2-3 short term goals.
Great short-term goals are:
- Based on actions
- Doable on a regular basis (not one-time)
The idea here is to focus on the activities that when done on a regular basis will bring about the long-term goal.
For this company, these short-term goals could include:
- Locating 3 sources for advertising space (newspapers, newsletters, circulars, etc)
- Handing out 500 brochures at local dog events/veterinarians/pet food stores
- Asking every dog boarding client if they’d like to add a grooming when they book
Notice that the short-term goals are numbers driven for the most part and they do not involve a set commitment per day, week, or month. Although schedules are good for a lot of things, setting the goal as a total number to be gained over time works better in the real world of business. You can put the goal aside when you have clients to serve and come back and “catch up” when you have time. It creates a feeling of success rather than failure, even when you are busy.
What reachable goals are you going to set for your business? Please share them in the comments below.