Don’t let the lack of inspiration curtail your intention to publish your blog. Instead, seek out tools to help spark your inspiration.
Here’s my secret to Never Running Out of Things to Write About:
- Keep a list of ideas. This is my biggest source of blog post ideas. I just write every idea down as it occurs to me. I don’t edit this list, ever. It’s just a running list of ideas. Some will make it to posts, some won’t. I used to keep the list on paper, but have switched to using Wunderlist.
- Keyword research. Use Google’s free keyword tool to find topics that are currently popular in your industry. It’s a good idea to run the keywords through your favorite search engine and see what is already available. I’ve discovered lots of great high-ranking ideas this way.
- Check out lists of blog post ideas. My Where to Find Inspiration for Your Posts , 7 More Blog Post Types to Inspire You and Find Writing Inspiration in National Months Observances should get you started. Search for “blog post ideas” online for more suggestions.
- Survey your market. People will tell you want they want to hear about; all you have to do is ask. There’s a lot of information on this blog about how to do surveys effectively. Just type survey in the search box above.
- Read. Pick up a book or read a blog in your industry. Or read something from outside of your industry. As you read, take note of your reactions. Write them down and use them as topics in your blog. This can be particularly useful when you disagree with a leading expert.
- Take a walk. A lot of bloggers work at home, often isolated from the world. Sometimes all inspiration needs is a change of scenery. Walk around the block, or around the mall. Get out in nature or where you can people watch.
- Write free-form for 15 minutes. Sometimes writer’s block happens not because we don’t have anything to write about, but because what we want to write about isn’t what we should be writing about. Get those other thoughts out of your head first and you’ll be better able to focus on the writing that you need to get done (and you might just uncover a hidden inspiration in the process).
Publishing a newsletter or blog regularly can feel like a huge commitment. It doesn’t have to be. Use these techniques to stay open to the inspiration that is around you every day.
If you are struggling with your blog or your blogging efforts, check out the Blogging for Business Course. It will help you master the basics of blogging and set you up for success growing your business by blogging.
I’d like to support you to grow your blog, and your business, online, so please share your comments and struggles below: