My blog wouldn’t be where it is today without Twitter. Of this, I have no doubt.
I published my first post in this blog in November of 2009.
And like most new bloggers, I wondered when I was going to get “discovered” by the search engines and begin to see tons of traffic… and the resulting comments that traffic would leave.
Well, it just didn’t happen.
For the first year, the only comments I received on my blog were those of my mastermind group, and then only after I asked them to leave a comment or two so the blog didn’t look so empty.
It wasn’t until November of 2010 that I received my first comment from someone whom I didn’t know.
That comment came via a link on Twitter.
I signed up for Twitter in February of that year. And it took until November to see that investment paid off in a visit — with a comment — to my blog.
The investment I made in Twitter was well worth it. And it keeps paying dividends.
Now, Twitter accounts for most of this blog’s traffic. Sure, I get search traffic now. I also get a fair amount of direct traffic (people who type the address in their address bar). But the largest share of traffic comes from Twitter.
Many of my clients, and other business people I know, don’t see the value in Twitter and it’s 140 character updates. What they don’t realize is that when you are trying to get your “stuff” in front of the people who would be most interested in it, Twitter is — by far — your best option.
That doesn’t mean that the return on your investment is instantaneous. It’s not. You have to spend some time figuring out who you want to connect with on Twitter.. and then connecting with them. It took me 9 months before I saw any evidence that my investment was actually paying dividends. You have to be patient and keep going. There is no magic key to overnight success anywhere in business and Twitter is no different.
In addition to traffic to my blog, Twitter has also helped me to connect with new clients and land speaking engagements. It’s a very powerful tool that allows you to connect with people outside of your current circle, people you would otherwise find difficult to reach.
My experience has shown that figuring out how to use Twitter for your business is totally worth it.
Yes, there’s a learning curve. Yes, it seems silly when you first get started. But when you connect with someone, really connect, then all of that learning and silliness becomes very unimportant.
If you aren’t yet on Twitter, I encourage you to give it a shot. If you do, please don’t just open an account and then abandon it. Really commit to making it work. Give it 6-9 months before you give up on it. You wouldn’t give up on your kid learning to ride a bike if he fell off the first time, so don’t give up on Twitter either. Give yourself some time to figure out your own sense of “balance” and you may find that it becomes an important part of how you grow your business.
If you are on Twitter, I’d love to connect with you. You can find me at @lesatownsend.