Comments

So You Want to Take a Vacation From Your Email Newsletter? — 14 Comments

  1. Hi Lesa,
    Great tips on keeping your readers engaged. Like it is says “out of sight, out of mind”

    Autoresponder is a must have tool for every marketer

    wishing you success,
    Jeff

  2. Good suggestions Lesa.

    Just remember that people who haven’t signed up to get your newsletters shouldn’t be added because, for some reason, you have their email addresses.

    Am really tired of receiving a multitude of emails with newsletters that I haven’t signed up for. Am not interested in their information and just mark them as junk.

    • Permission is a very important point to consider when doing email marketing: you must have the person’s permission to email them AND that permission must have been recent enough for them to remember giving it! In fact, from a legal standpoint, anything you send without permission is considered spam, regardless of its other valuable content.

      Anyone new to email marketing should check out my Frequently Asked Questions About Email Marketing page. I cover who to mail, what to send, and how to follow the rules so you don’t get into hot water with the authorities OR your list.

    • Yes, Sanjeev, it doesn’t have to be an either or situation. You can take a vacation AND take care of the readers at the same time. And technology makes it possible to do both — all it takes is a bit of prior planning.

      Thanks for the comment.

  3. Great tips and so true.

    Whilst it’s important to take a holiday (sorry I’m from the UK lol) it’s crucial your business doesn’t “sleep” whilst you’re away.

    With all the great tools out there it’s so easy to set up auto-responders and schedule emails/newsletters etc. to go out. The key is to make sure you plan well in advance.

    • Exactly, Lilach. A bit of planning and your business won’t lose momentum just because you took a vacation.

      I have several clients from the UK. Love the accent! Glad to have you here. Feel free to leave more British-flavored comments anytime.

  4. Hello Lesa,

    You have made some very good tips here. I agree that out of sight equals out of mind, but it is important to take some time out every once in awhile. The same could be said for your blog posts: a tip here is to invite guest writers to fill the gap. Thanks.

  5. This is important to think about, not just when preparing for extended vacations, but also so that you know you have a plan in place for dealing with unexpected absences, like illnesses or family emergencies.

    It’s always a good idea to have a few pieces of good, unused content in reserve for situations like this (not that I’m any good about following my own advice on this subject!).

    • That’s taking an idea from the traditional publishing world: magazine and newspapers have to have a certain number of pages, so publishers use “evergreen” stories to fill out the required number of pages. “Evergreen” stories are well-written pieces that can be run anytime.

      Creating your own store of “evergreen” stories is a great idea! Ready-to-publish articles that you can use to fill in when you are sick, on vacation, or simply too darn busy to sit down and write something. Thanks for the idea.

  6. Hi Lesa,

    Cool stuff here!

    You know, sometimes it’s not people who go on vacations that have the challenge of producing content. Sometimes regular guys also want to take a lil break. So I love the idea that one can recycle the old letters and schedule them to be sent out.

  7. Hi Lesa,
    Nice to meet you:)
    Great tips and strategies.
    I’ve done this for a while..not months but a week with no newsletter. It’s not healthy for both sides: you and your readers.
    The relationship is built through these emails. As you said, at least letting them now about your break it’s more professional and keeps the trust wheel going.
    Great idea with recycling content and adding new updates:)
    Thanks for sharing your suggestions.

    Have a beautiful day,
    Radu

    • Saying what you will do, then following up by actually doing it makes you trustworthy. This is just as true online as it is in your personal relationships. When stuff happens that keeps you from meeting a publishing deadline, be open and honest about it with your readers. Trying to hide it, hoping no one will notice, does no one any good. Thanks for stopping by.

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