Your ideal client is that person or business who is ideally suited to make the most of your product or service.
But the ideal client for you is not necessarily the same as the ideal client for someone offering the same product or service.
Let’s examine some assumptions about ideal clients:
All ideal clients are the same across industries.
Your ideal client and your competitor’s ideal client may have characteristics in common, but I guarantee that what is ideal for you wouldn’t be for your competitor. Just as you have a unique personality and cultivate a unique set of friends, your business also has a unique personality. This personality will affect who is your ideal client.
All ideal clients have a lot of money to spend.
This assumption trips people up the most because while it is true that your ideal client must have the ability to pay you, your ideal client needn’t be rich. The only true requirement is that your ideal client must see your services as important enough to take precedence in their spending.
All ideal clients are just like you.
Well, maybe they are and maybe they aren’t. It is likely that you and your ideal client have some things in common — much like you do with your best friends — don’t assume that they are just carbon copies of you. Your ideal client may in fact be the opposite of you in many ways. The key is to figure out where you and your ideal client differ.
Ideal clients don’t really exist.
Some people feel that all this discussion about ideal clients is a waste of time because in order to make a living, you have to serve everyone who shows up. This can definitely feel true when the only people you do serve are not your ideal clients. When this is the case, your business just feels like work. But your ideal client does exist. And the more you know about what your ideal client looks like, the easier it will be to spot him or her when you meet them.
So, how do you determine who your ideal client is?
First, ask yourself some questions.
- Over the last year, who have I enjoyed working with the most?
- Who has gotten the most out of working with me?
- What characteristics do these people have in common?
Then, figure out where you can find more people like them. When you run your business as if any old client will do, then that is what you will get. But when you know who your ideal client is — and then begin to hang out in the same places that your ideal client does — you will soon find your business filled with nothing but your ideal clients.