There are three main reasons for starting a business: 1) to make money, 2) to fill a perceived need in the world, and 3) to fulfill an inner drive or calling.
Most of my clients fall into the third category, to fulfill an inner drive or calling. This motivation for creating and launching a business is personally rewarding, and the work that is done from this motivation is often the kind that changes the world.
But this is the hardest path to starting – and growing – a business.
Because sales happen when you fill a need in the world!
In other words, your gift won’t sell – even it is the most amazing and life-changing product or program ever to be created – if you can’t link it to an existing – and perceived — need in the world.
How do you link your gift to an existing need?
The answer is simple and based on common sense. Of course, common sense being not-so-very-common, most people overlook the obvious and choose to take a more difficult road.
The easy answer is to research the problems and needs that already exist, the pain that people already feel, and then create a product or a program that uses your gift – or your calling – to fulfill that need.
This is by far the easier road to a successful launch of a business or product. Yet, most people will instead choose to create a product or program and then, only after it is finished, try to figure out how to sell it.
You don’t have to be one of these people. You can smooth out your path to success by doing your research first.
Then, based on that research, you can create a composite of your ideal client. This composite then serves as the audience for everything you create: every piece of marketing material, every blog article, every Twitter tweet, every product, every program, every word you write or speak.
Your business – regardless of the reason you started it – is in the business of serving your clients. Make a point to learn what your clients need most, then give it to them, and you will find your sales easy and your bank account full.