Have you heard of a blog commenting tribe? It’s really nothing more that a group of like-minded bloggers coming together to help each other improve their blogs by leaving comments.
Before I get into how such a Tribe works, let’s make sure you understand why comments are a good thing for your blog.
The Top 4 Benefits of Comments on Your Blog:
- Comments are concrete evidence that people are reading and engaging with your content. It is difficult to stay motivated to create outstanding content on a regular basis without some kind of feedback that the effort is worthwhile.
- The discussion that ensues from comments adds value to your readers. You don’t have to have all of the answers when your readers contribute to the topic under discussion.
- Comments help SEO. Many of the search engines – most notably Google – have started to use social engagement as a measure of a site’s authority. This authority then determines where your site places in the search results. Social engagement includes comments and links to/from social media.
- Comments keep your content fresh. Search engines prefer content that is fresh over content that hasn’t been updated recently. Comments help to keep your content fresh without you having to do a lot of work.
Comments are great, but how do you get people to leave them?
One of the biggest challenges when it comes to comments is simply getting people to leave them. Even when your post gets a fair amount of traffic, you may find that your visitors aren’t leaving any comments. This is likely due to one of these reasons:
- You aren’t inviting comments within your post, either by asking for them directly or writing comment-worthy material.
- You make commenting difficult by requiring people to register before commenting. OR
- People are simply just uncomfortable being the first to leave a comment.
If you are doing the first two right – asking for comments and making it easy for people to comment – and still aren’t getting any comments, likely its that last reason that is a problem: people just don’t want to be first.
This is where a blog commenting tribe can really help your blog take off.
Your Tribe members are committed to commenting on your blog in exchange for your comments on theirs. Therefore, the worry about being first no longer applies: the members of the Tribe will happily be first.
These early comments then “seed” your comment section, making it more likely that other visitors will leave a comment.
How does a blog commenting tribe work?
How a blog commenting tribe works is really quite simple. You post a request for comments (with a link to your blog post) in an individual “campaign.” By posting your request, you agree to comment on every other post in the same campaign. Each campaign, then, is limited to a set number of requests that it can contain to limit the time investment required for participation.
I joined a blog commenting tribe last year and have been impressed with the results. There’s more engagement on my blog, including comments from outside of the blog commenting tribe, and my blog is getting better traffic. Plus, I’ve enjoyed getting to know the other members of my Tribe.
If you want more comments on your blog, I’d recommend joining a blog commenting tribe. Look for Facebook and LinkedIn Groups with “bloggers” or “blogging” in the title and then read the group rules to verify the group is for commenting on members’ posts (some groups don’t allow promoting of links or only on certain days of the week). Here are a couple blogging groups to get you started: Bloggers United and Blogging Mastermind Comment Tribe.
Most of these groups are open to anyone so will by their nature contain only a small number of your ideal or target market as members. For this reason, I don’t recommend spending all of your time promoting your blog to these groups. Instead, use them to get your first 3-5 comments on each post you write and then move on to getting your post in front of your ideal or target market.
Do you have another method for encouraging those first comments on your blog? I’d love to hear it.