After you commit to writing a blog, you have to fill it with inspired writing. Sometimes it’s hard to find something interesting to write about. Sometimes you simply don’t have that much time to devote to writing and you just want to get something published quickly.
In both cases, it helps to have a list of blog post types to refer to. When I’m stuck, I can often simply read down the list and think of one or two posts that I could write.
7 Blog Post Types to Inspire Your Writing
The How-to Posts
Much of what is searched for online is “how to” do something, so you can’t go wrong with posts that describe the process that you use to accomplish something. These are great posts for you to demonstrate your expertise as you help your readers be more successful. And don’t make the mistake of thinking that you don’t yet know enough to write a great how-to; I can guarantee that you already know how to do something that someone else still needs to learn.
Share a Strategy
At its most basic, a strategy is simply a plan. When you Share a Strategy, you share the thinking behind what you do: what makes a website successful, why you should use social media to promote your business, what to look for in a website designer. Strategy posts typically answer the questions of What? and Why?
These posts take your readers through a process step-by-step. Well written posts that directly answer the questions that your niche is asking can dramatically improve your search engine traffic. Here’s how a simple how-to post doubled the traffic to my blog.
94% of people do research online before making a purchase; take advantage of all of those searches by reviewing products that are highly interesting to your niche. Make sure that you include the pluses as well as the minuses in your review; this will help make your review more believable. There is nothing worse than reading a “supposedly” unbiased review only to find that all they had to say was “This is the best ____ ever!” I trust reviews that give me the cold, hard truth. Be the kind of reviewer that your niche trusts and you’ll get return visitors.
Solve a Problem
This is another version of the how-to article or the research a product article in that you are taking advantage of the fact that most people search online to find the answers to their problems. These posts are often formatted as: Best <solution> for your <problem>.
The List Posts
The List Post is often the quickest to write since you don’t have to go into much detail on any one point. They are fun to read and provide a lot of information in a short time span.
You can make a numbered list about anything you want: resources, products, vacations, tips. While you can use any number you wish, the odd numbers seem to do better – 3, 5, 7 or 9 – although 10 is a good choice is you want to use even numbers.
Best of Lists
Best of lists take the numbered list one step further; these are the top items that you recommend. Your readers don’t have the time to do a lot of research on their own so when you can do it for them, you help to solidify yourself as an expert. My Essential WordPress Plugins is a list of the plugins that I use and install on every blog I touch.
What are some of the most common questions that are asked by your niche? Turn them into a Q&A post. You can also use Q&A posts to drive traffic to your older posts: whenever your Answer touches on a topic that you have covered in depth elsewhere on your blog, create a link to that material.
These are just the basic blog post types; there are more types that I’ll share with you in a later post. Use these to get started. If you have a post type that you love to use, please share it in the comments.