I recently sat down with Amanda Breese of Claim it Live it and talked with her about her business and how she’s using conversation marketing to connect with her ideal client.
Amanda specializes in helping her clients connect with their personal value, heal their negative belief systems, connect with their own intuition, and start defining and attracting more of what they want. Additionally, she helps her business clients to uncover their calling, navigate, clarify, and authentically design and plan their businesses while staying aligned with their unique value.
Lesa: Listening is an important part of conversation marketing. How does your business listen to your clients?
Amanda: I’ve come to realize that whenever I’m connecting with a client one-on-one, doing a free consult, talking with them via Facebook message, connecting over email, or in person, I’m engaging in market research. If I’m able to listen, really listen, I can hear their pain points and where they’re challenges are. I am then able to use this information in my marketing to connect with my ideal client.
Lesa: Have you always had this insight, or did you learn it along the way?
Amanda: I wish I could say I’ve always known it, but no, I learned it the hard way. I remember being very, very frustrated that I had over 44 one-on-one free sessions with potential clients in one month and only three of them ended up becoming clients. But ultimately I realized what I was really getting during these conversations.
While I was talking to those potential clients, I was taking notes and those notes contained a wealth of information that I couldn’t have gotten any other way. After spending time looking over the information that I took from those sessions, I was able to see what my ideal clients were struggling with and what they really needed.
With that knowledge I was able to create more effective content on my website in my blogging, and in my overall marketing strategy. I’m creating trainings that help my clients in a much deeper way. I’m able to create inspirational talks that help my ideal clients see their own magnificence, have deeper insight into themselves, heal emotionally, and also provide them with better tools to solve the issues that they are facing.
After this personal discovery, I was able to see that having conversations with my market had value for my business regardless of whether someone signed up or not.
In fact, prior to this realization, and prior to reading your ebook, I didn’t understand the value that market research really offered my business.
Lesa: That’s “How to Create Surveys that People LOVE to Complete“?
Amanda: Yes, that’s the one. I initially thought that creating a survey would be easy until I sat down to actually create one. I ended up spending days toiling over what questions to ask, what order to ask them in, and how to have everything that I needed answered in just one survey. After reading “How to Create Surveys that People LOVE to Complete,” it was all very clear. Step-by-step, I learned how to lay out my survey and how to create questions that would clearly outline the information that I was looking for; questions that did not lead the survey taker in a preconceived way, allowed them to answer genuinely and honestly, and was also focused on one main outcome.
Once I knew how to make the survey work for me, creating it and getting people to fill it out was easy. The first survey that I completed and shared with one of my communities after reading your ebook received a 44% conversion rate. Out of 98 people I had 43 people successfully fill it out. This success was empowering and it also allowed me to tailor my offerings in a more strategic and focused way.
Lesa: Have there been any big shifts for you around how you see your business and your clients?
Amanda: Yes, there have been some big shifts.
By looking at the conversations that you have with your clients you’re able to define the psycho-graphic aspect of your client, the psychological piece of who your ideal client really is and what they really need. You only can get that when you communicate with your clients, ask deeper questions and listen to the answers. Only then can begin to understand the emotional state of your ideal clients, know what they need, and begin to connect with them and serve them in a much deeper, more effective way.
Lesa: If you could go back in time and tell yourself something when you were just getting started, what would you tell yourself?
Amanda: I would tell myself that building a business is one of the biggest personal growth experiences that I will ever take on and that it will also be one of the most rewarding. Building a business will transform me, transform others, and teach me how to pave my own way. I would tell myself to be more patient with myself and to know that it’s going to take time to build.
Each one of us has a unique path and there are lessons that each one of us has to learn to be successful.
We can’t necessarily do it the way someone else does it, be given a system to implement into our business flawlessly, or bypass the lessons that we need to learn. You just have to live them, work through them and experience them. When you do, everything falls into place.
To have more acceptance of the process and to realize that all the ideas that come to you don’t have to be distractions or implemented right away. Write them down, put them in a folder for later and know that you can always come back to them. Stay centered as much as you can on the vision that you have for your business, and know that many times those ideas will come back in later and be the exact idea or answer that you’re looking for.
Really, to ultimately be in acceptance of the process and to not be so hard on myself. It takes time.
Lesa: Amanda, isn’t this what you help your clients with now?
Amanda: Yes, building a business challenges you to grow. It brings out our insecurities, our personal value, our personal worth, whether we’re deserving or not, any inability to receive, trust, and acknowledge ourselves. I help my clients connect with their personal value, recognize and heal the negative beliefs that they hold for themselves, uncover their personal mission for life, and start living it.
When working with my business clients, I help them to be in acceptance of their unique path, allow it to unfold and teach them what they’re meant to learn. I help them to design and plan their businesses while staying aligned with their calling, the value that they provide, and the calling that they’re meant to step into.
I’ve been told by my clients that I have a knack for getting very deep, very quickly. That I’m really good at helping my clients find the root causes that keep them from having all that they are truly wanting in their life and in their businesses. That I’m deep, persistent, but gentle, and that I’m able to hold that space for deep healing, clarity and powerful transformation. I love what I do, almost as much as I love my family and friends. It’s my life blood, it’s my passion and it’s why I’m here.