Sorting Through the Conflicting Business Advice — 3 Comments

  1. Great post! I read entrepreneurship and startup news daily and attend many related events, and have come across so many conflicting opinions it’s hard to know who to believe. Usually I just go with which of the conflicting sources is more credible, but this is a great way to really weed out the good advice from the bad.

  2. Great content!!!
    I think a lot of low performance businesses are often a failure to look beyond trend and see what works for their specific market.

    Certain audiences of specific audiences are not strong online users, so putting all your efforts to online marketing would be a waste of time and money.

    Your point 2 speaks of this.

    • I attended a workshop this weekend and one of the experts went so far as to say that marketing on Facebook is a requirement simply because most people now have a FB account. What even she failed to take into account was that not everyone uses FB the same way. If your audience is people like my mom, you’ll never see a return on your investment for FB advertising simply because she doesn’t spend enough time on the platform or engage in it in any kind of deep way.

      Each business must determine what makes their audience tick… and then use that to reach them in the way that they need to be reached. There is no one-size-fits-all answer to ANY business building question.

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