Earning search traffic is difficult; ranking on page 1 of Google for your chosen keywords takes dedication and work.
But once you are getting even just a little search traffic, it’s a pretty easy thing leverage that traffic into more traffic.
For example, on my website, conversation2sales, the pages that receive the most traffic are:
- How to Edit the MailChimp Optin Form
- How Customers Make Buying Decisions
- The 30 Day Blogging Challenge
The Blogging Challenge is something that I am currently promoting, but the other two represent articles that I wrote over two years ago and do nothing to promote They continue to bring in traffic because they rank well in search engines.
Since I’m already ranking for these topics, increasing my traffic is as easy as publishing more content on these topics!
Here’s the Step-by-Step:
- Sign up for Google Analytics, if you haven’t already.
- Create a profile for your website in your account.
- Post the Google Analytics Tracking Code on your website. (Most blogging platforms make this easy and have a simple field for you to fill in. If you are running a self-hosted WordPress installation, use a Google Analytics plugin or the All in One SEO Pack plugin, rather than messing with the HTML code from Google.)
- Wait 24 hours for data to appear in your account. Then, look under Content -> Overview to see a list of your most frequently visited pages.
- Write more content on those topics. Link the new content with the old content with keyword-rich text links.
- Track the increase in traffic in your Analytics account.
With over 633 million websites in the world, don’t be surprised if it takes your website a while to show up in search results. When it does start ranking, leverage the traffic you receive by publishing more content on the same topic that you are already ranking for, instead of focusing on creating lots of new topics. You’ll find your traffic increasing organically without a lot of effort.