Lately, I’ve noticed a lot of so-called experts advising people to have two Facebook profiles, one for personal use and one for your business. This is worse than bad advice, it is down-right WRONG!
You will not create more than one personal profile.
And then, under Termination:
If you violate the letter or spirit of this Statement, or otherwise create risk or possible legal exposure for us, we can stop providing all or part of Facebook to you. We will notify you by email or at the next time you attempt to access your account.
If this legaleze is confusing and you are still unsure of where Facebook stands on this issue, a quick read of their FAQ page should clear things up for you:
Facebook is very clear on this issue. One profile per person, period.
You’ve spent a lot of time gathering your Friends and creating a following on Facebook and it would be a shame to lose it all in a second, but that is exactly what will happen when Facebook discovers you are maintaining two profiles. Some of you may be thinking: but I haven’t been found out yet, so I’m safe. Don’t bet on it! You are in clear violation of their rules and they can, at any time and without warning, choose to enforce those rules.
Instead of taking this risk, choose one of these 2 approved methods of maintaining a separate personal and business identity on Facebook:
1. Create a Facebook Page for your business. Use your profile for your personal life and create a Facebook Page for your business. Facebook Pages allow you to gather “likes” instead of friends and offer you additional opportunities for promotion of your business not available to personal profiles.
2. Seperate the business and personal content on your personal profile. Maintain only one profile on Facebook, but utilize the new security controls in Facebook to control who sees which parts of your profile. You can create groups based on personal or business relationship and then send out each post to a specific group, as appropriate.
It IS possible to separate your personal and business life on Facebook. Just make sure you do it in the right way.