I don’t know about you, but I’ve been really busy lately. Not just with new clients (which has been fun), but also with home improvement projects and just getting out and enjoying the beautiful weather.
And as a result, I haven’t had time to complete everything on my to-do list. Can you relate?
Unfortunately, one of the things that’s been ignored in my busyness is my blog. Sad, but true. After setting a goal in January to bring my Alexa rating to below 1 million this year, I was well on my way to hitting 500,000 (687,000 at the end of May). Then, I stopped publishing regularly. Actually, if I’m going to really, really honest, I came nearly to not publishing at all since just two posts in a month doesn’t really count (at least to the search engines).
Currently, my Alexa ranking is 901,279. Still under my January goal, but that ranking represents a drop of over 50% of my traffic. That’s enough traffic to miss.
While I have no lack of new clients right now, I can’t afford to assume the current source of new business will continue forever. I need my website to be out there generating leads and helping me to connect with business opportunities.
As I was thinking about what to do to get my blog back in shape, I realized that I’m likely not the only one in this position.
There are a lot of reasons that people don’t write and publish blog posts regularly, and time management is just one of them. If you aren’t yet blogging, you should start. Business that blog receive 50% more traffic than those that don’t (my experience proves that, even if you disbelieve statistics).
If you have a blog for your business and have let it languish like me, you’ll should join me for the next 30 Day Blogging Challenge.
What’s a 30 Day Blogging Challenge?
A 30 Day Blogging Challenge is a virtual event for bloggers, designed to jump start your blog and get you into a writing grove. The goal is to write and publish a blog post a day for the entire month — that’s 30 posts in 30 days.
Participating in a challenge is different than simply telling yourself to “write every day.” You have supportive blogging friends to encourage you, motivate you, and compete with you. Plus, you’ll receive daily email blogging hints and writing inspiration to help you through the challenge.
I participated in my first blogging challenge in 2011. And I confess, I didn’t succeed in publishing 30 posts that month. I think I did 20 or so. But I can tell you that it was one of the best experiences I have had as a blogger. It helped me to see myself, and what I have to share with the world, differently. If you are serious about growing your blog, I highly recommend you participate in a blogging challenge like this.the Frequently Asked Questions first.)