I hate gurus, those self-appointed experts that are all over the Internet. You know the ones. When they come out with a new tool or program or whatever, usually with a big price tag attached, everyone else jumps on the bandwagon to promote it.
And those promotions consist of outstanding copy writing that makes you feel like you “have to have” whatever it is that they are selling, even when it’s a solution to a problem you didn’t know you had.
I have to admit, I’ve fallen for these sales tactics too. I bought a $10,000 program that was touted as a way to make millions. I learned enough to make $2,000 with the materials in the program, but it sure didn’t live up to the hype.
And I’m not alone.
In fact, a friend of mine bought into a $20,000 package of help from a guru. She was an ideal client and fully implemented everything they suggested, beautifully I might add. However, 2 years later, her business was in ruins and she was thinking about closing it down. She came to me to ask what could be done to save it.
My answer: nothing. It was too late.
What was the mistake here?
Like many self appointed gurus, these people only know what they know. Most have never studied business or taken any kind of class on best business practices, they only teach what they used to grow their own business.
The problem was that my friend was growing a completely different kind of business!
If these gurus were really interested in helping their clients succeed, they would recognize where there is a mismatch between what they offer and what the client needs and would send these clients elsewhere.
This is actually one of the caveats of good customer service – help the customer fill their need, even when the solution lies outside of your business.
But these gurus are only interested in your money. They don’t really care whether or not you are successful.
And that is why I hate gurus.
But sometimes you really do need the advice of an expert, someone outside your organization who can help grow it to the next level. When the need arises, don’t hire a guru, hire a consultant. The difference is that a consultant will start by getting to know you and your organization, and then will craft a solution that fits how you already do business. That kind of help is worth the money.