It can often be challenging coming up with new topics for your blog or newsletter. This is one reason that creating a publishing calendar can be so useful as it enables you to plan ahead and avoid any last minute, late-night stress trying to meet a deadline.
Most bloggers will write a post and then publish it immediately. This process works, but you are likely missing out on some opportunities if this is how you run your blog.
One of these opportunities is hidden in our National Month celebrations.
U.S. law provides for the declaration of selected public observances by the President of the United States as designated by Congress or by the discretion of the President. Here’s a list of the current observances:
Stalking Awareness Month
Slavery and Human Trafficking Prevention Month
|February||American Heart Month
February: Black History Month
|March||American Red Cross Month
Women’s History Month
Irish-American Heritage Month
|April||Cancer Control Month
National Donate Life Month
Prevent Child Abuse Month
National Sexual Assault Awareness Month
National Financial Literacy Month
|May||Older Americans Month
Jewish American Heritage Month
Asian Pacific American Heritage Month
Mental Health Awareness Month
National Physical Fitness and Sports Month
National Foster Care Month
|June||Gay and Lesbian Pride Month
Caribbean-American Heritage Month
Great Outdoors Month
National Oceans Month
Black Music Month
|September||National Alcohol and Drug Addiction Recovery Month
National Ovarian and Prostate Cancer Awareness Month
National Wilderness Month
National Preparedness Month
National Childhood Obesity Awareness Month
September 15–October 15: National Hispanic Heritage Month
|October||Italian American Heritage and Culture Month
National Breast Cancer Awareness Month
National Domestic Violence Awareness Month
National Arts & Humanities Month
National Disability Employment Awareness Month
National Cyber-security Awareness Month
National Energy Awareness Month
|November||Military Family Month
National Hospice Month
National Adoption Month
National Family Caregivers Month
National Alzheimer’s Disease Awareness Month
National Diabetes Month
National American Indian Heritage Month
|December||National Impaired Driving Prevention Month
National Critical Infrastructure Protection Month
Some of these special observances are well-known and some are not, as a result not every American is aware of every one of these special designations. But don’t let that stop you from using them for inspiration for your writing.
How to use National Months as Inspiration:
- Take a look at the list and see if any of these special observances are particularly relevant to your niche, your readership, your industry, or even just something you are personally passionate about.
- Brainstorm 2-5 topics that you could write about that pertain to the National Month observance.
- Put those 2-5 ideas on your publishing calendar to be published during the correct month.
- Write the articles now (and schedule them for publication later) or put them on your writing schedule to be written at a later date.
- Plan now how you will promote your timely blog posts. Social media is a great promotion medium for timely items.
For me, I’ll be writing a series on National Cyber-security Month for September. I can think of lots of things to write about that would tie into this subject: keeping kids safe online, protecting your website from attack, safe browsing, controlling spam, ……