If you read blogs online, you’ve probably come across a few posts that have hundreds, or even thousands, of comments.
And you can’t help but think, “Wow, wouldn’t that be great if that happened to one of my posts?”
What’s the secret to creating a post that goes viral?
While you can’t control whether or not any of your posts go viral, you can take some steps to encourage the sharing of your content:
- Create Outstanding Content. Crap doesn’t get shared online; only relevant and interesting content does. Strive to create outstanding content that serves the needs of your audience, whether that be for education, information, or humor.
- Publish More Frequently. In order for something to go viral, it has to first be published! No one can share content that they can’t access so get it out of your head and out there where people can see it. Since you can’t predict beforehand which content will be shared most frequently, publishing often gives you a better chance that SOMETHING might strike the right cord.
- Promote, Promote, Promote. It might seem counter-intuitive, but YOU, as the content creator, have to take responsibility for driving eyeballs to your work. No matter how amazing your content, no one can share it if no one ever sees it. So, make sure you are doing everything that you can to drive traffic to your content.
It’s easy to get caught up in thinking that there is a short-cut, that if you just figure out what that is, this will be easier. Or that you just have to put in X amount of work, then you can coast to the finish line.
But life doesn’t work that way.
To grow a business, or an audience for your blog, you have to invest time, effort and money. If you aren’t willing to make the investment, you won’t be successful. It’s that simple.
You’ve heard stories about folks in the entertainment industry who got discovered “overnight” after working hard for twenty years?
That “luck” happened because they put themselves out there regularly, every day, doing what they could to further themselves in their industry.
And that is exactly what it takes to create content that goes viral. Write great content, publish often, and promote what you write. Eventually, you might just be rewarded with thousands of comments on your post as a result of viral traffic.
If you are struggling with your blog or your blogging efforts, check out the Blogging for Business Course. It will help you determine what type of content your audience is hungry for and set you up for success growing your business by blogging.
I’d like to support you to grow your blog, and your business, online, so please share your comments and struggles below: