Since Search Engine Optimization, or SEO, sounds complicated, most business owners don’t feel that they have the time to learn how to do it.
As a result, their websites languish in oblivion, not able to drive the search engine traffic that they were meant to.
While it is true that SEO can be complicated, and the “rules” change all the time, there are only a few basic concepts that you, as a business owner, need to know to help your website get found by the search engines.
Here’s a very short primer:
SEO for Blogs: Make SEO easier with these plugins.
Beginner’s Guide to Keyword Research: In just a few minutes, you can know what words people use to search for your subject online.
Your Blog’s Permalinks Matter: How to set up the links on you blog for maximum SEO value.
Simple Way to Increase Search Engine Traffic: Use your current traffic to tell you what topics your readers want to read more about.
Blog Comments: Source of Targeted Traffic: Finding quality readers for your blog is as simple as leaving interesting comments on blogs read by your ideal reader.
How to Track the Backlinks Pointing to Your Site: Part of your site’s authority is the number and quality of other websites that link to yours.
Lessons from the Demise of Teachstreet: Pay attention to trends in the world of search and take action, if necessary, to protect your search rankings.
As the business owner, you don’t have to become an SEO expert in order to grow your business online, but you do need to know some basics. Much like you need to learn to read your balance sheet, but you don’t need to be an accountant, to understand your business’ financial health.
Learn to be an educated consumer so you can make sound decisions about your business.