Writing a blog — doing what is called Content Marketing — is great for SEO (Search Engine Optimization).
But, ONLY if you set up the SEO of your blog post correctly.
Here’s a very short primer on how to set up the SEO on each of your blog posts.
- Install the FREE All in One SEO Pack plugin. This plugin make it easy to create a title and description for each of your posts — and to do it within the maximum characters allowed in Search Engines.
- Use Keywords in your post title, meta description, and headings.
- Create Permalinks with keywords. Yes, your Permalinks do matter.
Adding the FREE SEO Slugs Plugin will automatically remove common words like “a”, “the”, and “in” from your posts slugs so you don’t have to. These words are ignored by Search Engines, so removing them means there is more room in your slug/permalink for words that matter.
And for added SEO: add the FREE SEO Friendly Images plugin to optimize your blog’s images.
Search Engines love blogs because their content is updated regularly, but if you don’t do your SEO correctly (or don’t do it at all), you don’t give the Search Engines enough information to know what your post is about. As a result, you don’t get the traffic you deserve. To learn more about adding the proper SEO components to your blog, check out the SEO for Bloggers and Other Content Creators Course, where SEO is put into terms that you can easily understand and implement.
Doing the SEO for each of your blog posts is easy with the right plugins.
If I missed one that you use, please let me know in the comments.