Content is King when it comes to success growing your business online.
But that means you have to create it. Lots of it. And regularly too.
What do you do when you don’t know what to write? When the creative juices just aren’t flowing?
Here are some tips to help you get back into creative mode so you can get that content written:
Brainstorm. Set the timer for 15 minutes and write whatever pops into your head. Try not to censor yourself and just write down everything (there’s time for censoring later). Do this monthly for a never ending list of topics to write about.
Change Your Location. Taking a vacation or business trip to a new place is a great way to open up the creative channels. If you don’t have time or money for a vacation, take a day trip to somewhere new. It’s less important WHERE you go, only that it’s somewhere new to you.
Watch a Funny Movie. The endorphins that are released as part of laughter can trigger creative thoughts and inspiration. And even if they don’t, you at least feel better about not being creative.
Take a Walk. We spend a great deal of our days sitting behind a computer. Get up, get out of the house, and spend some time in nature. Research shows that 15 minutes in nature is as helpful as anti-depressants in combating depression, so take a walk and shift your mood.
Have a Conversation. Find a colleague or coach who will give you their undivided attention for 15 or 20 minutes and have a conversation about your business. Putting yourself in the position of having to articulate your ideas to another party will often help solidify them in your own mind.
These techniques will help you to get out of a creative funk, but the best solution is to prevent the funk from happening in the first place.
Prevent Writers Block from Ever Happening to You by Creating a Writing Habit
We think that creative inspiration is as an isolated event – that the idea just popped into your head fully formed. However, creative inspiration doesn’t actually work like this (even when it feels that way sometimes).
Creative inspiration is actually the process of seeing new connections that you didn’t see before between things you already are aware of. Another way to look at it is that creativity is taking apart a puzzle and putting the pieces back together to make a new picture.
Since creativity is primarily about creating new connections, you can enhance your creativity forcing your brain to get the thoughts out of your head and into written form.
In order to write down your thoughts, you have to think about them differently, and in a more coherent way, than when they just roll around in your head. And as you write them down, you will experience them in a different way, a way that allows you to more easily see new connections that you didn’t see before.
So.. the more often you write, the more creative you will be.
What kind of writing am I talking about here? Do you need to write a novel?
Nope. The type of writing I’m talking about takes no preparation and only 15 minutes of your time.
The object is commit to writing every day. It doesn’t matter what you write ABOUT, only that you write. You can write about the weather, your relationship, the traffic, your kids, your parents, your annoyances and fears, your dreams, your business, really anything at all.
Here’s how to get started creating a daily writing habit:
1. Pick a time of day when you have a few moments to yourself. The beginning or end of the day seem to work best for most people.
2. Create a place to write that is private and only you can access. Feeling safe will help you to overcome any resistance to being totally honest in your writing. This can be as simple as a Word doc or journal, or it could require you to logon to the Internet. It isn’t important what you use, only that you are comfortable using it and can keep it private.
Some technology based suggestions you might want to explore:
3. Set a goal for yourself for each day’s writing. By setting a goal — either based on time or word count — you let yourself know when you are done for the day. Setting easily attainable goals — like 15 minutes or 750 words — helps keep you motivated to stick with your commitment over the long term, and make the time to write, even when you are busy.
4. Each day, “free write” until you hit your goal. Write anything that comes to mind. It works best if you ignore punctuation and spelling and just focus on getting the words out. If you’re at your computer, keep your hands moving over the keys at all times. If you have pen to paper, do not pick the pen up off the page, just keep writing.
The more you write, the easier it will become. And the more creative inspiration you will experience as a result. Get started on your daily writing habit today. You never know where it might lead.