When you are creating a new website and go to hire a web designer, you may find that many website designers will charge you based on how many pages you want created.
One way to keep your costs down is to start with only those essential pages you need to get started. You can always add more later.
The essential web pages you need for any website:
The About page will be one of the most visited pages on your site. This page doesn’t need to be very long, but you do need one. Websites without an About page aren’t trusted as highly as those with one.
Your contact page should include your mailing address, your physical address (if you do business from a physical location), your business hours (if you have them), and your phone number, and a contact email address. If you do business out of your home, get your business a Post Office or private mailbox so that you don’t have to publish your home address. Your web visitors can’t do business with you if they have no way to contact you.
If you provide a service or sell a product, you need at least one page to describe what you sell. To get started, you can start with one page that describes all that you offer in general terms and then add pages as necessary later.
These pages are the C.Y.A. in the online world and spell out your liabilities as a website publisher. While it is unlikely that your business will ever be in the position where the legalese contained in these documents will be needed, simply having them in place makes your business less of a target. Hire a lawyer to write them for you, or use AutoWebLaw to create them (and a lot of other handy legal documents) yourself.
To save yourself some more money down the road, have your web designer create your website in a content management system like WordPress. This type of system is designed to be easy for the non-technical to update. In fact, if you can type in Word, you can update WordPress. This gives you, the business owner, the ability to add more pages and update your new website yourself (or hire a non-technical person to do it for you), rather than paying your web designer to add every little thing you want to add.
When you are just getting your business started, you don’t need to spend money on a lot of custom design elements, including a custom WordPress theme. Instead, have your designer use a flexible, commercially available theme like Weaver that will grow with you as your business evolves. That way, you don’t put your business into a pretty box that it will soon outgrow.
Creating a web site can be a long, time consuming and expensive task. Get more bang for your buck by getting the essentials done first — and out there helping grow your business — and add more later.