Did you know that businesses that blog receive 55% more website visitors than those that don’t? But how do they get those extra visitors? If you are writing a blog, you may have discovered that creating the content is only half the battle; once it’s out there, you have to get someone to read it.
There are a lot of tools that you can use to promote your blog. Some require money but many simply require a commitment of your time.
Lately, I’ve embarked on a new campaign that I want to share with you. It’s dramatically increased the readership of my blog and its simple and easy to do.
Start a Blog Commenting Campaign
A blog commenting campaign is a focused effort to create links back to your blog by leaving comments on other blogs. Unlike a traditional website, blogs (and websites based on the blogging platform) allow readers to post comments and participate in the discussion. When you leave a comment, you must include your name and email address, and there is usually an optional field for website. If you fill in the website field, a link will be created between your name and your website URL.
These links that you create (commonly referred to as backlinks) directly benefit your Search Engine placement. Search engines measure a website’s relevance by counting the number of other websites that link to it. It’s the web’s version of the high school popularity contest: the more people who believe a site has value, the more value the site has.
But leaving intelligent comments has other benefits as well. When you add value through your comments, you actively demonstrate your knowledge and this helps to establish you as a trusted resource. This helps build your brand. It also may inspire someone to check out your website by following the link in your name — I’ve had both other readers and the blog owner visit my site by following links in my comments.
Where to Find Blogs to Comment On
Although reading and writing intelligent comments is time consuming, what usually keeps bloggers from doing more blog commenting campaigns is the time that it takes to simply find blogs worth commenting on.
Here are some of the tools that I use to find interesting blogs:
StumbleUpon. Set up an account, tell the service what your interests are, and then watch as a random assortment of articles, websites, and videos are presented to you. The more you use it — and indicate what you like and don’t like — the better the service will be at providing content that is interesting to you. StumbleUpon can be highly addictive — and you may find that most of the websites you visit don’t allow comments.
Scoop.it In addition to helping you find blog posts on your ideal topics, Scoop.it is a content curator, helping you maximize your social media presence. A basic account is free and allows you to catalog content as well as share it to your social media profiles. A paid account unlocks additional features.
FindtheLuv.com CommentLuv is a WordPress plugin that allows the person commenting on your blog post to leave a link to the most recent post they published on their own blog. This acts as a “thank you” for leaving a comment. You can find CommentLuv-enabled blogs at FindtheLuv.com. There’s a handy list of blogs by topic in the sidebar. While you may find that some of the blogs listed no longer use CommentLuv, they should all allow comments.
The Best Way to Find Blogs
While Google Blog Search and StumbleUpon are great tools, the best way to find interesting blogs to comment on — and get lots of comments on your blog at the same time — is to participate in a blog commenting tribe. A blog commenting tribe is a group of like-minded bloggers who have made a commitment to help each other become more successful by commenting on each other’s blogs.
As mentioned previously, leaving comments helps to create backlinks to your site. But having comments on your own blog creates social proof that there is a readership for your blog, that the person reading your blog is not the only one. And the discussion that develops makes your blog that much more interesting — and more likely to get repeat visitors. Just make sure you craft your comment so that it is more likely to get approved by the blog owner.
Finding a blog commenting tribe may be difficult, but the search is worth it. You can search “blog commenting tribe” with your favorite search engine; that’s how I found the tribe that I participate in. Or you may want to start your own tribe.
If you have another method for finding interesting blogs, I’d love to hear about it. Please share your resources in the comments below.