Why Are You In Business? — 2 Comments

  1. So Lesa…how do we research what people want and need? This is like a big black hole without light! Thanks for your response…

    • Here are a couple of great places to get started with market research:
      1. interview people you know
      2. check out forums, blogs, and membership sites that cater to your target market
      3. post some questions to your social media profiles

      Once you have a clearer picture of what your target market is looking for, you can further your research by doing a survey. Surveys will tell you the percentage of people who feel the same way. This is the best way to tightly focus your efforts for the greatest monetary reward.

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