Your Website Should Reflect Your Business NOT Your Personality — 3 Comments

  1. Absolutely true and a really great post. I agree that a website if anything should reflect the personality of your business and all that it has on offer instead of talking about who you are as a person.

  2. This is excellent. Sometimes a person’s sense of their “honest” self is actually them feeling they can get away with being disrespectful because they’re being “real,” and they tend to do this with those they’re closest to (I admit being guilty of this on occasion!). The problem with a website’s primary focus being on the entrepreneur’s personality is that what’s being expressed can cross a line into narcissism where only those closest to the him or her would care or even relate to the content.

    I love the idea instead of providing a few personal anecdotes that can reach and uplift the audience while keeping the focus on their needs first. I think you do such a great job of making this clear both in the direct advice you’re giving in this post and also in the fact that you do introduce some personal details in a way that really supports your audience and is relevant to what you’re conveying.

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